Starting point
Autoklinikka is the leading auto body repair chain in Finland. They handle damage assessments, body repairs, and windshield repairs and replacements. When we started communication cooperation in 2017, Autoklinikka’s goal was to improve its awareness among driversviest and become a respected expert in the field.
Implementation
In the strategy process, we quickly discovered that traffic safety was a key factor for a good life for Autoklinikka. To aid safety on the roads, we have regularly shared information and tips on driving trends, good practices, and pitfalls. The theme can be seen most strongly in press releases, videos, and events done on National Parking Day, which is organized every autumn. The goal of the day is to draw attention to safe movement in parking areas. Autoklinikka’s PR efforts are based on a yearly plan, which creates a solid base while also leaving room to be agile and react to topics such as sudden and extreme weather conditions.
Results
Thanks to active and long-term communication efforts, Autoklinikka has succeeded in becoming an expert in its field whom journalists contact when they need information about the repair industry or car damage topics. At the same time, the company’s business has grown steadily year after year. The most successful PR campaigns include, for example, the Finnish Parallel Parking Championships, which were organized for the first time in 2018. At that time, the topic received dozens of media hits in afternoon dailies, newspapers, local media, and TV news. At the same time, the number of visitors to Autoklinikka’s website increased by 21 percent. The results of the campaign also convinced the jury of the European Excellence Awards 2018, which picked the Finnish Parallel Parking Championships for the shortlist of the best communication campaigns in the transport and logistics sector in Europe.