The TV channel Fox wanted publicity for season 9 of The Walking Dead series, which began on Fox in autumn 2018. They asked us to handle the public relations for a marketing event that would give people the chills.
What we did
A pop-up restaurant was erected at Narinkkatori in Helsinki; a restaurant that served media representatives and the audience human flesh burgers. The burgers were made of gourmet meat that mimicked the taste of human flesh. The burgers were served on-location by Tom Wolfe from London, who is well known as the Head Chef at the Four Seasons hotel chain.
Over 50 news articles discussed the peculiar campaign, and their combined coverage was more than 15 million contacts. The campaign’s social media reach was astounding as well, and the concept stirred discussion everywhere, including the popular press comment sections.