Background
POP Pankki banks are co-operative banks established for their customers. According to surveys, they have the most satisfied customers and best customer service in Finland.
What we are doing
We have published the well-liked customer magazine, POP Koivunlehti, for Pop Pankki banks for over ten years. The people-oriented and warm-spirited customer magazine is representative of POP Pankki and reaches its readers well. It is a part of the daily lives of customers, provides useful tips and explains how dreams can be turned into reality.
Results
According to the most recent reader survey, the magazine is perceived to be important and useful. Customers of POP Pankki anticipate the arrival of the magazine and are eager to read it. Readers feel it is clear, modern and casual.