Background
Tesi is a Finnish government-owned market-based venture capital investor and developer of the venture capital market that is dedicated to helping Finnish startups and growth companies succeed. It comprehensively reports on its activities and continuously provides information for market and policymakers. OSG has been Tesi’s communications partner since 2017, working on various projects ranging from content production and digital publishing to graphic design and newsletter distribution. Tesi needed actively apply its new visual identity and elevate the visual quality of its market intelligence related publications and reports.
What did we do?
Since October 2022, we have interpreted Tesi’s new visual identity not only in the annual report package, but also in the presentation of a wide range of reports in an easy-to-understand and illustrative format. The visualization of numerical data played a significant role in reviews and reports. We also created several animated image carousels that thematically showcase Tesi’s investments. Tesi uses them, for example, on social media and at its stakeholder events.
Results
The Ministry of Economic Affairs and Employment commissioned 4Front to carry out an evaluation of Tesi’s activities, which was published in August 2023. The evaluation concludes that Tesi plays a major role as a provider of information on the venture capital market, acting as both a mentor and a builder of networks, and even hopes to strengthen its activities in this respect. Tesi’s informational materials were acknowledged for their versatility and top-notch quality, with market reviews, for instance, being notably deemed highly valuable. Notably, the layout of these market reviews underwent a redesign in collaboration between Tesi and OSG Communications in 2022.